St James's, Piccadilly, Mayfair and Marylebone
ST JAMES'S, MAYFAIR and MARYLEBONE emerged in the
late seventeenth century as London's first real suburbs,
characterized by grid-plan streets feeding into grand, formal
squares. This expansion set the westward trend for middle-class
migration, and as London's wealthier consumers moved west, so too
did the city's more upmarket shops and luxury hotels, which are
still a feature of the area.
Aristocratic St James's , the rectangle of land to the
north of St James's Park, was one of the first areas to be
developed, and remains the preserve of the seriously rich.
Piccadilly , which forms the border between St James's and
Mayfair, is no longer the fashionable promenade it once was, but a
whiff of exclusivity still pervades Bond Street and its
tributaries. Regent Street was created as a new "Royal
Mile", a tangible borderline to shore up these new fashionable
suburbs against the chaotic maze of Soho and the City, where the
working population still lived. Now, along with Oxford
Street , it has become London's busiest shopping district -
it's here that Londoners mean when they talk of "going shopping up
the West End".
Marylebone , which lies to the north of Oxford Street,
is another grid-plan Georgian development, a couple of social and
real-estate leagues below Mayfair, but a wealthy area nevertheless.
It boasts a very fine art gallery, the Wallace Collection ,
and, in its northern fringes, one of London's biggest tourist
attractions, Madame Tussaud's , the oldest and largest wax
museum in the world.
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