Media
As in the USA, Brazil has a regional press rather than a
national one. The best of Rio and São Paulo compares well with
anywhere in the world; elsewhere newspapers are at best mediocre
but are always valuable for listings of local events. Brazil also
boasts a lurid but enjoyable yellow press, specializing in gruesome
murders, political scandals and football.
The best newspapers are the slightly left-of-centre
Folha de São Paulo and the Rio-based right-of-centre
Jornal do Brasil, usually available, a day late, in large
cities throughout the country. Both are independent and have
extensive international news, cultural coverage and entertainment
listings. Stodgier but reasonable is the right-wing Estado de
São Paulo, while the Gazeta Mercantil is a high-quality
equivalent of the Financial Times or Wall Street
Journal. Also widely available is O Globo, the
mouthpiece of Roberto Marinho's Globo empire, right of centre, but
with the advantage of Caruso, the best of Brazil's political
cartoonists. In Brazil, as in Argentina and Chile, the political
cartoon is a widely respected art form and often screamingly funny.
The most enjoyable of the yellow press is Última Hora,
especially good for beginners in Portuguese: limited vocabulary and
lots of pictures.
There are also two very good weekly current affairs
magazines , Veja and Isto É. For most
Brazilians, however, they are expensive, around $3, since their
readership is exclusively middle class. You will find Brazilian
editions of most major fashion and women's magazines. The weekly
Placar is essential for anyone wanting to get to serious
grips with Brazilian football. Vogue Brasil, edited in São
Paulo and published by Condé Nast, is a quality magazine offering
great insight into the style of the Brazilian elite.
Apart from in airports, five-star hotels, Rio and São Paulo,
where you can find the International Herald Tribune, the
Economist and the Brazil Times, an English-language
Brazilian paper aimed largely at the business community,
English-language newspapers and magazines are very difficult
to find in Brazil.
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